Five Reasons To Buy The Fuji X100F (or V)

Gear, Fujifilm

Here it is, just the top 5 reasons I would give you for having this kinda retro camera swinging from your shoulder.

Update: This blog was written in 2017 - but these same principles apply to the latest model X100V.


Who am I to give these supposedly top 5 reasons you ask?

  1. I've taken a few photos since 2010 or so.
  2. I've owned about 30 different cameras from Sony, Canon, Panasonic, Nikon and lots of Fuji's.
  3. I had the original Fuji X100 for about a week and didn't like it at all so sold it. Thus I am prepared to admit when a camera looks good but doesn't function.
  4. I don't care for frilly features, yes they sometimes excite me at first but I am fairly pragmatic about getting down to what really makes a camera great to use.
  5. I'm pretty lazy so if I take the time to write a blog post on something it's good & juicy.

Reason 1 - It's super sexy and will make you appear sexier too.


Especially if you rock one in silver. Check out these photos to see just how beautiful this camera is. People often swoon when they see one in the flesh (true story).

Close up details of Fuji X100F Silver

Reason 2 - It will encourage you to be more creative.

You will take this camera out with you more because it's so darn sex. Contained within this compact package is the ability to shoot macro, to shoot 1/4000 of a second and freeze time, to enjoy creamy bokeh, to use the built-in flash, to shoot wide-open apertures on a sunny day with the built-in ND filter. If you can't experiment with this camera at hand then quit. No longer do you only shoot epic landscapes in remote places. Now you can create images at your local pub too.

Reason 3 - It's a joy (stick) to use.

The controls of this camera are simply intuitive and one feature stands out in particular. The joystick to control the focus point is a feature you have you can't live without. This camera is built on manual controls which end up feeling like an extension of your fingers. There are more buttons than a branch of Hobbycraft and they can be customised to your finger needs.

Reason 4 - It will set you free from your computer.

I love using the WiFi connection to my mobile and on the X100F it's quicker than I've experienced on any other camera. Simply fire over the JPG files to your mobile and edit away (at full resolution), then post to your banging Instagram account on the go. Imagine being out on a super folky camping trip, making shots galore and being able to edit and share them the next morning.

Lads enjoying a bonfire in the woods

Reason 5 - The image quality is spicy special.

Yeah, this is a standard review topic but you should know this camera will hit the mark. There is no need for better image quality than this camera will produce. It will recover shadows beyond what you should ever need, even at higher ISO's. The lens/sensor gives you photos that are sharper than a juicy lemon. Not a lot more to say on this point yet it's worth emphasising you aren't compromising on quality at all.

Fujifilm X100F Lens Silver

So to recap, this is a magical compact camera creature to inspire creativity and I recommend taking it home to live with you.


That is all, goodbye.